WhyWhyTellMeWhy™ is the creative practice of Hong Kong-based brand strategist & creative director Kafai Mak.
( photographer / Director )
( photographer / Director )
01
Studio Series
→ Watch how expressive design, emojis and influencer strategies powered one of Logitech's most successful platforms.
( photographer / Director )
01
Studio Series
→ Watch how expressive design, emojis and influencer strategies powered one of Logitech's most successful platforms.
( photographer / Director )
02
Casa
→ The world's first foldaway ergonomic workspace from Logitech, captured in an intimate docu-style campaign.
( photographer / Director )
03
Ergo Series
→ Ergonomics – dull, right? Witness how we revitalised it and reframed how people perceive ergonomic solutions.
( photographer / Director )
04
Workspace Wins
→ By shedding the buttoned-up, "just the facts" B2B image, we redefined the Logitech for Business category.
( photographer / Director )
05
The Hari Hotels
→ Blending old-school wisdom with a modern twist as we created a new brand identity for this 5-star hotel group.
( photographer / Director )
06
Little Birdy
→ Ingredients for the coolest chicken joint in town: 100% Aussie chooks, big personality, and a kick-ass digital experience.
( photographer / Director )
07
Heroes Beer Co.
→ Every Beer has a hero behind it. By building the brand around play, we told their stories through a kaleidoscope of fresh visual narratives.
( photographer / Director )
08
Chalong Bay
→ Simple. Pure. Handcrafted. Designing the award-winning product and brand for French-inspired artisanal rum in Thailand.
( photographer / Director )
09
Bluebell Group
→ Discover how we re-kindled brand purpose back into one of the Asia's largest distributors of high end lifestyle brands.
( photographer / Director )
10
Raffles City
→ Reawakening Chongqing's symbol with an immersive showsuite for China's tallest residential building.
( photographer / Director )
11
The Archive
→ A selection of previous projects, side projects and concepts.
( photographer / Director )
With over 15 years of experience spanning design & advertising, Kafai's work playfully intertwines big ideas, brand strategy and pop culture together. Ignited by what-ifs and a simple belief that life is happier well-designed, he’s on a journey to explore new creative possibilities that enrich people's lives.
Hey, I'm Kafai Mak. A Brand Strategist & Creative Director living in Hong Kong. I strategise, brand, advertise and design awesome experiences.
Proudly multidisciplinary, I've worn many hats, worked across a diverse range of industries & solved some key challenges in tech, f&b, hospitality, luxury, commerce and modern culture along the way.
My background includes launching early-stage start-ups, building design ecosystems, transforming business categories, and creating award-winning brand campaigns for renowned brands.
More about me
WhyWhyTellMeWhy™ is the creative practice of Hong Kong-based brand strategist & creative director Kafai Mak.
This site is currently under construction. Please check back for updates. ©2023
