The Archive


"As a designer looking to the future, you don't want to get lost in the archives" ... but here we are anyway! :)

I've worked across a diverse range of industries & solved some key challenges in tech, f&b, hospitality, luxury, commerce and modern culture along the way.

Here are some of the folks and a selection of previous projects that I've had the pleasure of working with in the past.

WhyWhyTellMeWhy™ is the creative practice of Hong Kong-based brand strategist & creative director Kafai Mak.
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