Casa

Client
Logitech

Year
2023

Role
Branding, Strategy
and Advertising

200% sales expectations in the first month.

9.6% engagement rate (vs. 1% average)

40% Media coverage outside of Tech media (in Home and Lifestyle media - a first for Logitech) in UK and ANZ launches.

As the pandemic reshaped our lives, working from home became the new reality for many of us. But let's be honest, finding a balance between work and home life got trickier.

That's where Casa comes in — the world's first foldaway ergonomic workspace that Camouflages into your shelf when the day is done. Bringing a fresh perspective in the tech space, we captured honest snapshots into days-in-the-life with Casa Pop-Up Desk and strategically launched the campaign through 'Home' media, interior design and work-life balance influencer partnerships.

We embraced an intimate and cozy, fly-on-the-wall approach, capturing inspiring moments bathed in sunlight. This method allowed us to craft a documentary-style campaign, vividly illustrating how Casa can become your new lifestyle companion, seamlessly connecting work, home, and life. In the process, we've raised the bar for WFH experiences.

Next Project

Ergo Series