Chalong Bay

Client
Chalong Bay Rum

Year
2015

Role
Branding, Product and Strategy

Awards
Innovation of the year x1
Packaging Design Trophy x1

Chalong Bay Rum boasts a number of incredibly impressive awards.

Created in Phuket by a French couple who appreciate the finer things, Chalong Bay is an handcrafted rum blending centuries-old French distillation techniques with top-quality Thai sugarcane.

I was tasked with designing the product, and revamping the brand and customer experience to embody the true essence of this exceptional spirit.

The strategy was simple: simplify and accentuate the product's purity, heritage, and artisanal spirit. Through uncompromising craftsmanship and keen attention to detail, my work with Chalong Bay Rum has garnered numerous international awards.

Next Project

Bluebell Group