Chalong Bay

Chalong Bay Rum


Branding, Product and Strategy

Innovation of the year x1
Packaging Design Trophy x1

Chalong Bay Rum boasts a number of incredibly impressive awards.

Created in Phuket by a French couple who appreciate the finer things, Chalong Bay is an handcrafted rum blending centuries-old French distillation techniques with top-quality Thai sugarcane.

I was tasked with designing the product, and revamping the brand and customer experience to embody the true essence of this exceptional spirit.

The strategy was simple: simplify and accentuate the product's purity, heritage, and artisanal spirit. Through uncompromising craftsmanship and keen attention to detail, my work with Chalong Bay Rum has garnered numerous international awards.

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